Jumpstart’s Read for the Record

TJX is proud to be the exclusive Presenting Sponsor of Jumpstart’s Read for the Record. This year’s Read for the Record day is October 26, 2023.


Lead a global movement for early literacy by bringing together 2 million children and adults on October 26, 2023

Put 165,000 high-quality picture books into the hands of young children

Showcase the power of reading in partnership with 1000+ schools, libraries, and community organizations

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2023 Read for the Record book, With Lots of Love


How to Participate in Read for the Record

  1. Send pictures of you reading to community_relations@tjx.com and share on social media

  2. Don’t forget to report your participation so you can be counted in the world’s largest shared reading event!

  3. Access a digital edition of With Lots of Love from 10/23-10/27 on the Read for the Record site


Read for the Record Special Edition

Join us in reading With Lots of Love written by Jenny Torres Sanchez and illustrated by André Ceolin.

With Lots of Love is a story about a girl who has moved to the United States from her home in Central America, away from everything she leaves behind and longs for – especially her Abuela. Rocio does her best to adjust to a new way of living, but there are many things she misses from her old life – Abuela’s cooking, Abuela’s piñata creations, Abuela’s warm hugs, and of course, Abuela herself most of all. But Abuela finds a way to send Rocio something special just in time for her birthday – a gift wrapped with lots of love – and that fills Rocio to the brim.

Jumpstart’s team works with our selected publishing partner to create a special paperback edition of the campaign book with exclusive content.

About Jumpstart’s Read for the Record

Jumpstart’s 18th annual Read for the Record is a high-visibility annual fall campaign engaging over 2 million participants who aim to:

  • Increase awareness about the critical importance and impact of early literacy

  • Make high-quality children’s books accessible for all children

  • Provide support for Jumpstart for Young Children’s work with early learners in underserved communities across the country

Sharing high-quality picture books with young children is at the core of Jumpstart’s mission. Each year, Jumpstart selects a campaign book that fosters language and social-emotional development, honors the diversity in our world, has a strong narrative, and appeals to young children. That book is read across the country and around the world by adults and young readers on Read for the Record day.

More to Explore

Meet 2023 Read for the Record author, Jenny Torres Sanchez

Learn How to Read the Jumpstart Way!  Tips on How to Read with Young Children from Jumpstart’s Marketing Team. 

We are thrilled to share the Read for the Record Day Virtual Program, including readings of With Lots of Love by the author and special guests, a custom playlist, and the annual Panel Discussion on The Importance of Diverse & Inclusive Books for Young Children.

TJX Event – Annual Read for the Record Author Q&A with Jumpstart and Jenny Torres Sanchez – join us virtually Wednesday, 10/18 at 10:00 AM.  Visit The Thread for more info and to RSVP

TJX is committed to delivering great value to our communities by helping vulnerable families and children access the resources and opportunities they need to build a better future. As part of that commitment, TJX is proud to be the Exclusive Presenting Sponsor for Jumpstart’s Read for the Record, which brings together over 2 million adults and children around the world each year to read the same book on the same day in order to raise awareness about the critical importance of early literacy and access to high-quality books. In addition, TJX’s grants support a Book Grant Program to donate up to 10,000 books directly to undeserved communities across the country.

I’m beyond thrilled that TJX is again the exclusive Presenting Sponsor for Jumpstart’s Annual Read for the Record. This is a special event for Jumpstart and TJX as this event brings together over 2 million adults and children to raise awareness of the critical importance of early literacy. I’m proud of the many TJX Associates who come together with their families and their communities each year to help Jumpstart Read for the Record.

– Jesse DePatsy, VP, HR Operations


Please contact community_relations@tjx.com

Our 2022 Read for the Record Partners & Sponsors

Together, we can help all children build the key language and literacy skills they need to take on the world.

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