Request for Proposals: Read for the Record 2019

Jumpstart's Read for the Record

Literacy champions Esai Morales and Ivana de Maria reading with children in Irvine, CA during the 2018 Read for the Record celebration.

Jumpstart’s Read for the Record® is an annual campaign to raise awareness about the importance of building children’s early language and literacy skills, and providing high-quality early education opportunities for all children.

Each year, Jumpstart partners with a publisher to feature one children’s book for the Read for the Record campaign. The selected book will be read on the designated campaign day* by adults and young readers (ages 3-7, grades preK-2) across the country and around the world.  The campaign features community events, an ambitious social media campaign, and the engagement of celebrities and other high-profile individuals.

Since the campaign was launched 14 years ago, over 20 million people have participated in this global shared-reading experience and hundreds of thousands of books have been distributed to children in underserved communities across the country. Last year, over 1.7 million people took part in the campaign!

* 2019 date to be determined and mutually agreed upon, occurring in Fall 2019.

Request for Proposal

The deadline to submit proposals for the 2019 Read for the Record campaign is January 30, 2019. 

Jumpstart seeks a publisher that will:

  • Publish the special Read for the Record edition campaign book
  • Be an active partner in the campaign
  • Collaborate on marketing, publicity, and visibility of the overall campaign
  • Help promote the special edition campaign book sales
  • Meet all of the partnership requirements below

The benefits to the publisher include:

  • A partnership with Jumpstart, a thought-leader in early childhood education, in a national campaign celebrating early literacy and the power of reading
  • Increased exposure for the campaign book, publisher, and author via national media outreach and social media (1 million+ impressions)
  • Increased revenue from campaign book sales
  • Inclusion of company logo and/or name on campaign collateral, including campaign website, communications, and social media
  • Volunteer opportunities for company employees at Jumpstart-led campaign events
  • Opportunity to support early literacy and improve access to high-quality books in underserved communities across the U.S.

Book Criteria

Sharing high-quality picture books with young children is at the heart of Jumpstart’s mission, and storybooks are the essential anchors of our curriculum. When selecting books for our curriculum, we look for books that will foster language and social-emotional development, honor the diversity in our world, have a strong narrative, and appeal to young children. In particular, we view books as both windows to new outlooks and experiences and as mirrors in which children can see themselves reflected.

Read for the Record books are considered based on similar criteria with additional consideration given to books that work well in a group read-aloud setting. Preference is given to titles that are not yet available in paperback, and have not yet been translated into Spanish.

The ideal Read for the Record book meets all of the following criteria:

  • Characters, plot, and illustrations are reflective of a diverse population
  • Story is developmentally and thematically appropriate for preschool-aged readers
  • Text is short, but rich in content with vivid illustrations
  • Narrative has a clear message/moral
  • Book is not currently available in Spanish; non-exclusive Spanish rights are available
  • Book is not currently available in paperback; non-exclusive paperback rights are available

Previous Read for the Record campaign books have included:

  • Maybe Something Beautiful by F. Isabel Campoy and Theresa Howell, and illustrated by Rafael López
  • Quackers by Liz Wong
  • The Bear Ate My Sandwich by Julia Sarcone-Roach
  • Otis by Loren Long
  • Llama Llama Red Pajama by Anna Dewdney
  • The Very Hungry Caterpillar by Eric Carle
  • Corduroy by Don Freeman
  • The Story of Ferdinand by Munro Leaf

Partnership Requirements

  • Publisher will partner with Jumpstart to publish a Read for the Record special edition of the selected book in paperback in English and Spanish (publisher to provide translation), including exclusive content (for example: front- and back-matter including reading tips, comprehension questions, and suggested vocabulary words, plus information about the campaign) developed in collaboration with Jumpstart’s curriculum team.
  • Publisher will be able to meet ordering/fulfillment needs to have 150,000+ special edition books printed and delivered to customers in time for the campaign in the fall. (Exact order amounts and delivery dates negotiable).
  • Publisher will donate 13,500 of the special edition campaign books to be distributed to the children that Jumpstart serves in communities across the U.S.
  • Publisher will collaborate on the sales and distribution of the special edition campaign books to retailers, corporate partners, individuals, schools, libraries, community organizations, and Jumpstart offices.
  • Publisher will grant Jumpstart the rights to share digital special editions of the book via issuu.com for a limited window during the campaign month.
  • Publisher will allow Jumpstart to utilize book artwork in campaign materials, including website, communications, and free downloadable resources.
  • Publisher will collaborate with Jumpstart to create a marketing and communications plan to promote sales of the special edition books and the campaign in general via outreach to media, celebrities (including publisher’s authors), schools and libraries, bookstores, corporations, policy makers, etc.

Proposal

  • Publisher Information

  • Accepted file types: pdf, doc, docx.
  • Please upload your detailed Proposal to be considered for 2019 Read for the Record. The proposal (no more than 4 pages) should include information about how each of your titles is a fit for Jumpstart's campaign, and should outline how your company proposes to partner with Jumpstart, addressing each of the partnership requirements above, as well as any additional information about how you would be able to help enhance the reach and impact of Read for the Record. Proposals are due Wednesday, January 30, 2019.

    Review copies of the proposed book titles listed above should be mailed to: Jumpstart, ATTN: RFTR 2019, 308 Congress St., 6th Floor, Boston, MA 02210

Questions?

Contact:
Carly Stearnbourne
Director of Communications
Email
857.413.4578

Together, we can help all children build the key language and literacy skills they need to take on the world.

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