Request for Proposals: Read for the Record 2018

Jumpstart's Read for the Record

Jumpstart’s Read for the Record® is an annual campaign to highlight the importance of building early literacy and language skills for EVERY child, so that all children have the opportunity to enter kindergarten prepared to succeed. Since the campaign was launched 13 years ago, over 20 million people have participated, and hundreds of thousands of books have been distributed to children in under-resourced communities across the country.

Each year, Jumpstart selects one children’s book to be the featured book of the Read for the Record campaign, to be read on the designated campaign day by young readers (ages 3-6) across the country.* As part of this process, Jumpstart seeks a publisher to be an active partner in the campaign, collaborating on marketing, public relations, and visibility of the overall campaign, and helping to promote special edition book sales.

Request for Proposal

Join Jumpstart and other thought-leaders in education to highlight the importance of early literacy through Jumpstart’s Read for the Record, and make a difference in the lives of children in low-income communities. The deadline to submit proposals is Friday, January 12, 2018. 

  • Partnership with Jumpstart, a thought-leader in early childhood education, in a national campaign celebrating early literacy and the power of reading
  • Increased exposure of campaign book, publisher, and author via national media outreach and social media (1 Million+ impressions)
  • Increased revenue from campaign book sales
  • Inclusion of company logo and/or name on campaign collateral, including campaign website, communications, and social media
  • Volunteer opportunities for company employees at Jumpstart-led campaign events
  • Opportunity to support early literacy and improve access to high-quality books in low-income communities across the U.S.

Book Criteria

Read for the Record books are considered based on similar criteria used when selecting books for Jumpstart sessions’ curriculum: we focus on diverse books that enhance preschoolers’ language, literacy, and social-emotional skills with rich, thought-provoking content and characters that provide a variety of topics and questions for Jumpstart volunteers to discuss with their partner children. Read for the Record books should meet these criteria, with additional consideration given to books that work well in a group read-aloud setting. Preference is given to titles that are NOT yet available in paperback, and have not yet been translated into Spanish.

The ideal Read for the Record book includes all of the following requirements:

  • Characters, plot, and illustrations are reflective of a diverse population
  • Story is developmentally and thematically appropriate for preschool-aged readers
  • Text is a short, but rich in content with vivid illustrations
  • Narrative has a clear message/moral
  • Book is not currently available in Spanish; non-exclusive Spanish rights are available
  • Book is not currently available in paperback; non-exclusive paperback rights are available

Previous Read for the Record campaign books have included:

  • Quackers by Liz Wong
  • The Bear Ate My Sandwich by Julia Sarcone-Roach
  • Otis by Loren Long
  • Llama Llama Red Pajama by Anna Dewdney
  • The Very Hungry Caterpillar by Eric Carle
  • Corduroy by Don Freeman
  • The Story of Ferdinand by Munro Leaf

Proposal Criteria

  • Publisher will partner with Jumpstart to publish a 2018 Read for the Record special edition of the selected book in paperback in English and Spanish (publisher to provide translation), including exclusive content (for example: front- and back-matter including reading tips, comprehension questions, and suggested vocabulary words, plus information about the campaign) developed in collaboration with Jumpstart’s curriculum team.
  • Publisher will donate 13,000 campaign books to be distributed to the children that Jumpstart serves in communities across the U.S.
  • Publisher will collaborate on the sales and distribution of the special edition campaign books to retailers, corporate partners, individuals, schools, libraries, community organizations, and Jumpstart offices.
  • Publisher will grant Jumpstart the rights to share digital special editions of the book via issuu.com for a limited window during the campaign month.
  • Publisher will allow Jumpstart to utilize book artwork in campaign materials, including website, communications, and free downloadable resources.
  • Publisher will collaborate with Jumpstart to create a marketing & communications plan to promote sales of the special edition books and the campaign in general, via outreach to media, celebrities (including publishers’ authors), schools & libraries, bookstores, corporations, policy makers, etc.
  • Deadline to submit proposals is Friday, January 12, 2018. 
  • Publisher Information

  • Review copies of the proposed book titles listed above should be mailed to: Jumpstart, ATTN: Grace Strong, 308 Congress St., 6th Floor, Boston, MA 02210

Questions?

Contact: Grace Strong, Manager of Campaigns & Events
grace.strong@jstart.org | 857.413.4624

Together, we can help all children build the key language and literacy skills they need to take on the world.

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