Request for Proposals: 2022 Campaign

Jumpstart for Young Children (Jumpstart) is seeking a publishing partner for its 17th annual Read for the Record campaign. 

About Jumpstart for Young Children

For over 25 years, Jumpstart for Young Children (Jumpstart)—a leading national early education nonprofit—has been fueled by the core belief that access to high-quality educational opportunities for all young children contributes to breaking the cycle of poverty.  

Overview: Annual Read for the Record Campaign

Jumpstart’s Read for the Record is a high-visibility annual fall campaign focused on: 

  • Increasing awareness about the critical importance of early literacy  
  • Placing high-quality books in the hands of children in underserved communities 
  • Raising awareness and support for Jumpstart  

 This campaign engages over 2 million participants annually, including: 

  • School districts, teachers, and young readers  
  • High-profile celebrities who serve as our “Literacy Champions” 
  • Major corporate sponsors and nonprofit partners 
  • National and local media 

Each year, Jumpstart selects a children’s book for the Read for the Record campaign and partners with the publisher to develop a special edition of the book. The selected book will be read on the designated campaign day by adults and children (PreK through 2nd grade), both in-person and virtually, in homes, schools, libraries, and museums across the globe as well as celebrated in thousands of community-led events. 

Since the campaign was launched over 15 years ago, over 20 million people have participated—building an intergenerational community through reading. In 2021, Jumpstart distributed over 165,000 copies of the special edition book.  

Past publishing partners include Penguin Random House, Candlewick Press, Houghton Mifflin Harcourt, Simon & Schuster, and Little, Brown.  

Scope of Work

    • Publisher will partner with Jumpstart to publish a Read for the Record special edition of the selected book in paperback in both English and Spanish, including exclusive special edition front- and back-matter (such as reading tips, vocabulary words, and information about the campaign) developed by Jumpstart. The publisher will provide necessary translation. 
    • Publisher will produce 150,000+ special edition books for Jumpstart to purchase, sell, and distribute. Individual unit cost not to exceed $2 each. 
    • Publisher will donate 25,000 additional copies of the special edition books, to be distributed to Jumpstart partners and children served by Jumpstart programming in communities across the United States. 
    • Publisher will grant Jumpstart the rights to share digital special editions of the book during the campaign month to encourage book access and global digital participation.  
    • Publisher will collaborate with Jumpstart to promote the campaign and Jumpstart’s sales of the special edition books via social media and in other mediums. 

Target Deliverable Schedule

  • Final book selection completed by Jumpstart by December 20, 2021 
  • Special edition content developed by Jumpstart and finalized by publisher by January 31, 2022 
  • Special edition books to printer February 2022 
  • Promotional materials delivered by publisher to Jumpstart by February 2022 
  • Special edition books delivered to Jumpstart fulfillment center by June 2022 
  • Digital special editions available by early October 2022 in time for Read for the Record Day 

View the full RFP and download below.

Book Criteria 

Sharing high-quality picture books with young children is at the heart of Jumpstart’s mission, and storybooks are the essential anchors of our curriculum. We view books as both windows to new outlooks and experiences and mirrors in which children can see themselves.  

Read for the Record books are considered based on similar criteria. 

Each Read for the Record book must meet the following: 

  • Characters, plots, illustrations, and authors are reflective of our diverse world 
  • Book has a strong story arc with a clear beginning, middle, and end 
  • Story is developmentally and thematically appropriate for preschool-aged readers 
  • Features a child protagonist 
  • Narrative has a clear message/moral that appeals to readers of all ages and backgrounds  
  • Book is not currently available in paperback; non-exclusive paperback rights are available 
  • Ideally, book is not currently available in Spanish; non-exclusive Spanish rights are available 

Other factors to consider: 

  • The ideal length is ~3-5 minutes read aloud, brief enough to capture the attention of small children, yet long enough to facilitate meaningful group readings 
  • Provides rich vocabulary to build language skills 
  • Content fosters social-emotional development 
  • Features strong themes allow the creation of engaging activities to bring the book to life on Read for the Record Day 

Previous Read for the Record campaign books have included: 

  • Amy Wu and the Patchwork Dragon by Kat Zhang 
  • Evelyn Del Rey Is Moving Away by Meg Medina, and illustrated by Sonia Sánchez 
  • Thank You, Omu! by Oge Mora 
  • Maybe Something Beautiful by F. Isabel Campoy, Theresa Howell, and illustrated by Rafael Lopez 
  • Quackers by Liz Wong 
  • The Bear Ate My Sandwich by Julia Sarcone-Roach 
  • Not Norman: A Goldfish Story by Kelly Bennett 
  • Otis by Loren Long 
  • Llama Llama Red Pajama by Anna Dewdney 
  • The Very Hungry Caterpillar by Eric Carle 
  • Corduroy by Don Freeman 
  • The Story of Ferdinand by Munro Leaf 

The Publisher We’re Looking For  

Jumpstart seeks a publisher that is: 

  • An active partner in the Read for the Record campaign 
  • Passionate about the campaign’s mission and Jumpstart’s work broadly 
  • Committed to collaborating on marketing and publicity efforts to amplify the overall campaign and the selected book 

Submission Requirements 

Please include the following information in your proposal document (no longer than 4 pages) submitted to Jumpstart by December 1, 2021: 

  • Publisher / Imprint Name 
  • Contact Name 
  • Email
  • Phone 
  • Titles to Consider (Please list your proposed titles and authors. No more than 10 titles) 

Your proposal should also address the following questions: 

  • Why is each one of your selected titles a fit for Jumpstart’s Read for the Record campaign? 
  • How will your company partner with Jumpstart regarding the scope of work proposed above? 

The proposal and review copies of the proposed book titles should be submitted electronically.  

  • Publisher submissions can be sent to Jumpstart’s Read for the Record at 
  • Please include “PUBLISHER NAME + 2022 RFTR Submission” in the subject line.  

If any of the submitted titles are selected as finalists, Jumpstart may request up to 5 physical review copies to be sent directly to the selection committee members. 

Contact Information  

For questions or concerns regarding the Request for Proposal or campaign, please contact: 

Rebecca Grossfield 

Senior Director of Marketing and Communications  

Phone: 857.413.4624



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