Read for the Record

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Jumpstart's Read for the Record® - October 3, 2013

Jumpstart’s premiere national campaign, Read for the Record, presented in partnership with the Pearson Foundation, is one time of the year when millions of individuals come together to celebrate literacy and support Jumpstart in its efforts to promote early childhood education. On October 3, 2013, people across the country united to read the children’s book Otis by Loren Long in support of Jumpstart’s mission: to work toward the day every child in America enters kindergarten prepared to succeed.

During the 2013 campaign, 2,462,860 people participated in Jumpstart’s Read for the Record.

Campaign Impact

Each year, the campaign has shone a national spotlight on America's early education achievement gap and highlighted Jumpstart's programs as a way to address this crisis. Since 2006, the campaign has:

  • Engaged 11.5 MILLION children
  • Raised more than $8.6 MILLION for early education programs
  • Provided more than 1.6 MILLION books for children in low-income neighborhoods

Campaign History

In 2006, Jumpstart launched the first Read for the Record campaign with the classic story The Little Engine that Could. Jumpstart began the morning of that campaign day on NBC's TODAY Show, which has become a proud tradition. Jumpstart’s supporters helped set a new record for reading the same book on the same day, and in the process, created a national forum for concerned citizens to voice their support of early education.

Ladybug Girl and the Bug Squad by David Soman and Jacky Davis

A girl named Lulu, otherwise known as Ladybug Girl, gathers her friends Bumblebee Boy, Dragonfly Girl, and Butterfly Girl for some imaginary fun. Lulu and her friends learn about friendship, feelings, and courage.

Llama Llama Red Pajama by Anna Dewdney

A young llama worries when his mother, who is downstairs, doesn’t respond quickly to his calls. He cries out louder and louder each time. By doing so, he learns that mothers are busy, which sometimes prevents them from responding immediately. He also learns that children must be patient.

The Snowy Day by Ezra Jack Keats

This 1963 Caldecott Medal Winner is the simple tale of a boy waking up to discover that snow has fallen during the night. Peter enjoys the snowy city with a day of many adventures including experimenting with footprints, knocking snow from a tree, making snow angels, and trying to save a snowball for the next day.

The Very Hungry Caterpillar by Eric Carle

A delightful story that introduces children to the days of the week, foods and the growth cycle. The predictable text is a great way to get your child to read along with you.

Corduroy by Don Freeman

The story of a young girl who wanted to buy a teddy bear but was told by her mother that she couldn’t.  They didn’t have enough money, and the teddy bear was missing a button.  The little girl later used money from her piggy bank to purchase the stuffed bear, and repaired his shoulder strap by sewing on a new button.

The Story of Ferdinand by Munro Leaf

A classic tale of a bull that refused to be bullied into behaving differently. While all the other bulls would run, jump, and butt their heads, Ferdinand would rather sit, smell the flowers, and be true to himself.

The Little Engine that Could by Watty Piper and Loren Long

A classic storybook in which a little train carrying a cargo of toys makes her way up the hill with the inspirational phrase, "I think I can."