Jumpstart’s 8th Annual Read for the Record® Campaign Breaks World Reading Record

National Campaign Fosters Largest Shared Reading Experience and Raises Awareness of the Importance of Early Education

 src=BOSTON, MA (OCTOBER 25, 2013)Jumpstart, a national early education non-profit organization, today announced that its 2013 Read for the Record campaign has successfully broken the world reading record, surpassing last year’s record of 2.3 million adults and children who participated in 2012. The campaign, presented in partnership with The Pearson Foundation, is the one day each year when millions of individuals come together to celebrate literacy by breaking the world record for the most people reading the same book on the same day. On October 3, 2,462,860 adults and children read Otis, by Loren Long. The record-breaking turnout included more than 400,000 record-breakers who read a digital version of the book for free at www.wegivebooks.org.

As part of this year’s campaign, Jumpstart, The Pearson Foundation and other partner organizations hosted thousands of Read for the Record events nationwide to set the new world reading record and raise awareness of the importance of high-quality early education. Otis author, Loren Long, read himself in classrooms in New York City and Hoboken, additionally hosting an official reading on Google Hangout for his friends and fans spread far and wide. These reading events were complimented by individual reading celebrations in classrooms, libraries, offices, and community centers across the United States.

“We’re thrilled to announce that Jumpstart’s 2013 Read for the Record campaign has set a new world reading record,” said Naila Bolus, president and CEO of Jumpstart. “We want to thank our founding and presenting sponsor, The Pearson Foundation, and everyone who took the time to read to a child in their life on October 3. Together, we’ve also raised much-needed awareness of the importance of providing high-quality early childhood education to all children in America.”

“A strong foundation is an essential first step for every child, and Jumpstart’s Read for the Record is a powerful way for education leaders, teachers, parents and children to bring awareness to the ongoing early education crisis in America,” said Mark Nieker, president and CEO of The Pearson Foundation. “We join Jumpstart and record breakers everywhere in drawing attention to the important role that Jumpstart plays in the lives of children and celebrating that, for the eighth consecutive year, more people than ever have taken part in this celebration.”

For more information on Jumpstart’s Read for the Record, please visit jstart.org/readfortherecord.



Jumpstart is a national early education organization working toward the day every child in America enters kindergarten prepared to succeed. Jumpstart delivers a research-based and cost-effective program by training college students and community volunteers to serve preschool-age children in low-income neighborhoods. Through a proven curriculum, these children develop the language and literacy skills they need to be ready for school, setting them on a path for lifelong success. Jumpstart is a proud member of the AmeriCorps national service network. Learn more at jstart.org. Learn more about Jumpstart’s Read for the Record at jstart.org/readfortherecord.


The Pearson Foundation is an independent 501(c)(3) nonprofit organization that aims to make a difference by promoting literacy, learning and great teaching. The Pearson Foundation collaborates with leading businesses, nonprofits and education experts to share good practice; foster innovation; and find workable solutions to the educational disadvantages facing young people and adults across the globe. More information on the Pearson Foundation can be found at www.pearsonfoundation.org.


We Give Books (www.wegivebooks.org) is a philanthropic program from the Penguin Group and The Pearson Foundation that helps children become a lifelong readers and givers. We Give Books supports literacy through programs that engage entire communities. Working around the world through programs like Booktime and Jumpstart’s Read for the Record, Penguin and The Pearson Foundation have touched millions of lives.


Joy Errico Seusing

Stacey Finkel
The Pearson Foundation

Together, we can help all children build the key language and literacy skills they need to take on the world.

Donate Now