The Only Way to Get Better at Reading is by Doing It

The Pizza Hut® BOOK IT!® Program is a six-month teacher-led reading program that ignites children’s passion for reading by rewarding their reading accomplishments with praise, recognition and a free, one-topping Personal Pan Pizza®.

Turning kids who read because they have to into kids who read because they want to is at the heart of the BOOK IT! Program’s call for children to “Read Your Heart Out!”. It‘s as simple as establishing a reading routine at home, but 80 percent of American families did not read or purchase a book last year*. That’s a scary statistic given that children spend nine times as many hours outside of the classroom as they do inside.

Since 1985, BOOK IT! has worked with schools and homeschooling families to provide an incentive for children who read each month above and beyond their normal homework. Making that experience fun and enjoyable for children is vital for developing a lifelong love of reading. There are no restrictions on what each child has to read, as long as they meet the goal set by their teacher. This can be anything from minutes, pages, chapters or books. The only way to get better at reading is by doing it.

Currently impacting a second generation of young readers in all 50 states, BOOK IT! is the largest and longest-running corporate-supported reading program in the country. The program, whose presence is found in thousands of communities nationwide, serves more than 680,000 classrooms and 14 million children annually.

Pizza Hut and BOOK IT! are proud to support Jumpstart’s efforts to celebrate literacy and raise awareness about the importance of providing high-quality early learning opportunities for all children in America. Initiatives like Jumpstart’s Read for the Record® are a perfect example of kids reading their heart out. It is BOOK IT!’s hope that adults and children across the country will read Otis by Loren Long on October 3rd in support of Jumpstart’s mission: to work toward the day every child in America enters kindergarten prepared to succeed. Join Jumpstart in putting children first. Pledge to read today.

For more information on the Pizza Hut BOOK IT! Program, visit or keep up with BOOK IT! on Twitter and Facebook.

*Source: Jerold Jenkins,

Together, we can help all children build the key language and literacy skills they need to take on the world.

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