Jumpstart's Read for the Record 2012: A Campaign for the Record Books
On October 4, 2012, adults and children came together for ONE DAY to jumpstart a childn's future. In celebration of Jumpstart's Read for the Record, presented in partnership with the Pearson Foundation, 2,385,305 children read Ladybug Girl and the Bug Squad by David Soman and Jacky Davis in big cities, small towns, and everywhere in between. Here are some highlights from the record-breaking day.
- NBC's TODAY Show - We kicked off the campaign on national TV with GRAMMY Award winning multi-platinum artist Ashanti.
- Event Highlights - From coast to coast, adults and children brought Read for the Record to life at events big and small.
- Celebrity Videos - Ashanti, Bridget Moynahan, Tyrese, and Daniel Fells voiced their support of Jumpstart.
- Media Highlights - Jumpstart's Read for the Record made high-quality early childhood education front-page news.
- Keep in Touch - The excitement at Jumpstart doesn't end with Read for the Record, so be sure to stay connected online.
On September 24, we kicked off Jumpstart's Read for the Record 2012 live on the TODAY Show with GRAMMY Award winning multi-platinum artist Ashanti, Jumpstart President and CEO Naila Bolus, and Associate Director of Preschool and Young Readers Marketing at Penguin Young Readers Group Jed Bennett.
Across the country (and around the world!) adults and children celebrated literacy by reading Ladybug Girl and the Bug Squad. See photos from reading events near and far on our Facebook page.
In addition to reading events at public libraries across the city, we celebrated Jumpstart's Read for the Record at Imagine It! The Children’s Museum of Atlanta. Local children had the opportunity to help set a new world reading record and raise awareness of the importance of high quality early education.
At the Boston Public Library, Massachusetts First Lady Diane Patrick led the celebration with the official reading of Ladybug Girl and the Bug Squad. Nearly 100 local preschool children participated in ladybug-themed activities and readings of this year's campaign book. Library branches throughout the Boston area held special Read for the Record storytime events.
The literacy celebration kicked off with readings, activities, and a special appearance by Ladybug Girl at the Chicago Children's Museum at Navy Pier. The fun continued at the Lincoln Park Zoo and at Bright Horizons with a special reading by Brad Keywell, co-founder of Groupon and founder of Chicago Ideas Week.
For the first time, we celebrated Jumpstart's Read for the Record this year in Mississippi, in collaboration with Mississippi Public Broadcasting. Local children helped to set a new world reading record and to raise awareness of the importance of high-quality early education by participating in a special reading and doing book-themed activities.
Los Angeles, CA
Throughout Southern California, we celebrated Read for the Record at Jumpstart's partner preschools. Ernesto Uchimura, one of Los Angeles Magazine’s Best Chefs of the Year, also hosted a special fundraising event to support our year-long early childhood education programs in Southern California.
New York, NY
After kicking off Read for the Record live on the TODAY Show at the New York Public Library, we continued the fun at our preschool partners throughout the city. We also celebrated this year's campaign at a special reading event at the Hudson Guild Preschool with a great group of volunteers from Tommy Hilfiger, Jumpstart's newest national sponsor.
At the Early Childhood School in Newark, NJ, we joined the Foundation for Newark's Future for a fun-filled day of reading and activities to shine a spotlight on the importance of high-quality early education for all children.
We were thrilled to celebrate Jumpstart's Read for the Record this year with our partners at Comcast. Comcast volunteers invited preschoolers from Philadelphia’s Gesu School to their corporate headquarters for a fun day filled with book-related activities, storytimes, and, of course, world record-breaking reading.
Mayor Luke Ravenstahl, like mayors and city officials across the country, declared October 4 the official "Jumpstart's Read for the Record Day" in the city of Pittsburgh. Mayor Ravenstahl joined the literacy celebration by reading and participating in activities with local children at the Crescent Early Childhood Center.
San Francisco, CA
Wendy Spencer, CEO of the Corporation for National and Community Service, joined our Read for the Record celebration at the San Francisco Public Library. The event was a huge success, with 200 children enjoying book-themed activities and a special world-record reading of Ladybug Girl and the Bug Squad.
Joining world record readers around the country, young children in Seattle participated in a special storytime reading of Ladybug Girl in the Bug Squad at the Douglas Truth Library. Our dedicated volunteers were out in full force to make this year's Read for the Record campaign one to remember in Seattle!
In addition to a fantastic kick-off event at the Deanwood Branch of the DC Public Library, we celebrated Jumpstart's Read for the Record again this year on Capitol Hill. The event was a big success, and we were excited to be joined by members of Congress, early education leaders, and Washington, DC Mayor Vincent Gray.
Across the Country
Schools, libraries, and community organizations all across the United States came together for ONE DAY to jumpstart a child's future. Additionally, children read Ladybug Girl and the Bug Squad at Starbucks locations in Southern California, Delaware, Maryland, New York, Virginia, and Washington, DC. And through our partnership with Lakeshore Learning Materials, children enjoyed exclusive Ladybug Girl activity kits at Lakeshore Learning stores nationwide.
Around the World
Jumpstart's Read for the Record is truly a worldwide celebration. This year, children participated in reading events big and small in countries worldwide, including Mexico, South Africa, Romania, India, Peru, the Domincan Republic, Vietnam, Brazil, and beyond!
This year, stars voiced their support for Jumpstart's Read for the Record and helped us shine a spotlight on the importance of high-quality early education for all children.
GRAMMY Award winning, multi-platinum artist Ashanti shared her personal love of reading and writing, and encouraged everyone to join Jumpstart's Read for the Record on October 4, 2012.
Bridget Moynahan, star of CBS hit drama Blue Bloods, made a special visit to Jumpstart in celebration of Jumpstart's Read for the Record.
Professional football player for New England, Daniel Fells, showed his support for Jumpstart's Read for the Record.
Actor and artist, Tyrese, encouraged everyone to join Jumpstart's Read for the Record on October 4, 2012.
After kicking off the celebration on national TV on NBC's TODAY Show, we continued making news across the country. Every newspaper article, magazine photo, and blog post about our record-breaking readers helped spur the conversation on the importance of high-quality early education for all children. Here are a few of this year's top stories online.
Jumpstart's Read for the Record made headlines in a number of print publications, too. Here are just a few.
Please stay in touch! Jumpstart's Read for the Record is just the beginning of our year-long program. Sign up for the Jumpstart Newsflash, our monthly e-newsletter, to hear the latest news about our programs and the field of early education. And be sure to stay connected with Jumpstart online.