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Jumpstart’s Read for the Record® Drafted for “The Re(a)d Zone” 06.16.2015

Posted by: Carolyn Swanhall

Jumpstart is excited to announce our partnership with the 50 Fund, the legacy fund of the San Francisco Bay Area Super Bowl 50 Host Committee, on a signature initiative called “The Re(a)d Zone” that will reach more than 50,000 low-income Bay Area children.

A 14-month early literacy initiative, The Re(a)d Zone will invest in, strengthen and build the capacity of high-quality, literacy-enhancing programs that increase third grade reading proficiency throughout the greater Bay Area including Monterey, Sacramento, and Santa Cruz counties.

Starting in Summer 2015, 50 Fund will provide financial support to summer literacy programs, libraries, and communities initiatives to enhance and expand existing reading programs that help struggling readers to catch up and marginally proficient readers to avoid the “summer slide," and that provide low-income children across the region—prioritizing children in public housing—access to books, reading programs, and early literacy support.

One of the key investments in The Re(a)d Zone is a $250,000 investment from Tuck’s R.U.S.H. for Literacy—the philanthropic initiative of two-time Super Bowl champion and Raiders all-pro defensive end, Justin Tuck, and his wife, Lauran—to provide books to children in the Bay Area through several organizations and initiatives, including Jumpstart’s Read for the Record campaign.

To learn more about the program, please see the full release available here: The Re(a)d Zone

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